UK – Digital advertising and marketing services firm S4 Capital has agreed to acquire Brazilian digital performance agency Raccoon Group and merge the company with its analytics firm MightyHive. On December 4, 2018, MightyHive announced its agreement to merge with S4 Capital, with an anticipated closing date as soon as practicable. Integrated agency Decoded Advertising (“Decoded”) will combine with creative digital content production company MediaMonks, and Metric Theory will combine with MightyHive, S4C’s data and digital media consultancy. All MRS websites use cookies to help us improve our services. 7-Day Free Trial. Sir Martin Sorell’s S4 Capital has confirmed the speculation that it is in discussion to acquire San Francisco-based advertising firm Mightyhive. S4Capital was formed in 2018 and is based in London. On December 3, 2018, S4 Capital plc acquired marketing company MightyHive, Inc. Acquisition Highlights. Merging Lens10 with MightyHive will expand S4 Capitalâs existing data and programmatic operations in Australia. This is S4 Capitalâs 1st transaction in California. MightyHive confirms S4 Capital merger Canadaian managing director Tessa Ohlendorf says the merger lends credibility to the "third option" of digital ad and consultation firms. Through its Data and Digital Media consultancy, MightyHive, S4 Capital acquires … To £30,000, S4 Capital buys automotive marketing business, S4 Capital acquires content and data firms, S4 Capital grows in 2020 despite Covid-19, S4 Capital acquires data and analytics firm Digodat. S4 Capital rang in 2021 with two major U.S. acquisitions . S4 Capital merges with MightyHive Travers Smith LLP has advised S4 Capital on its merger with MightyHive, a market-leading programmatic solutions provider for future thinking marketers and agencies, for an enterprise value of US$150 million. …while performance agency Metric Theory will merge with S4 programmatic powerhouse MightyHive. Try For Free In July 2017, MightyHive CEO Peter Kim spoke at Mumbrella360 about the possibilities of programmatic advertising and how the shift to automated ad trading is driving the merger of media buying and creative agency functions. S4 Capital said Brightblue will merge with Mightyhive, S4’s data and digital media practice. S4 Capital Acquires MightyHive. R3 estimates the deal at between $150 and $200 million. In this edition: the Chinese Communist Party launches an antitrust investigation into Alibaba; S4 Capital acquires 2 new agencies with plans to merge them with MediaMonks and MightyHive; ViacomCBS reaches a deal with Hulu+ to carry its cable networks; and Twitter acquires social podcast app Breaker. By Bree Rody . Sir Martin Sorrell’s S4 Capital has acquired San Francisco-based programmatic advertising group, MightyHive. MightyHive Announces Agreement to Merge with S4 Capital. £40000–60000, Resources Group
Relevance, Forming connections: How to find the right research mode. Adding performance marketing expertise to S4’s new age/new era digital marketing agency. S4 Capital acquires MightyHive on 2018-12-03 for an undisclosed amount. You will be asked to create an account which also gives you free access to premium Impact content. Founded in 2010, with 25 employees in Melbourne and Sydney, Lens10 offers services including analytics audit and measurement strategy, analytics dashboards/data visualisation and data integration. By PRNewswire On Dec 11, 2018. UK-based advertising and public relations company WPP Plc.’s marketing venture capital fund S4 Capital is in talks to acquire U.S.-based programmatic solutions provider MightyHive. Martin Sorrell’s S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be “one of the largest and fastest-growing programmatic buyers in the world,” with interested parties including China’s data technology company BlueFocus, according … Giphy. If you continue using this site without accepting cookies you may experience some performance issues. This is S4 Capital’s 1st transaction in the Marketing sector. MightyHive MightyHive is a programmatic solutions provider that simplifies complicated programmatic media buying for advertising organizations. Read about our cookies here. U.S. digital advertising and marketing venture capital firm S4 Capital revealed that it has acquired programmatic solutions provider MightyHive, Inc. for an enterprise value of $150 million. Associate Research Analyst – International Insights Consultancy (SaaS/SwaS)
S4 Capital has kicked of 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHive’s data and digital media expertise. Marketing Data Scientist
This is S4 Capitalâs 1st transaction in the Marketing sector. Martin Sorrell, executive chairman of S4 Capital (pictured), said: âCovid-19 has clearly accelerated the existing digital transformation trends affecting consumers, media owners and enterprises. S4 Capital plc has closed its previously announced acquisition of San Francisco-based MightyHive, a programmatic solutions provider. The South Korea operations of Datalicious, a Sydney-based data and analytics consultancy is one of the latest additions to S4 Capital. This is S4 Capitalâs 1st transaction in the United States. This is S4 Capital’s 1st transaction in the United States. Newest
The Funnel Reports Top News Story Digital media and programmatic consultancy, MightyHive has recently been acquired by S4 Capital. Creative agency Decoded Advertising will combine with S4 content group MediaMonks…. The advertising boss, who was removed from WPP last year, having led the creative advertising agency giant for 30 years is now building his next venture with S4 Capital. @DaveHarrisonBBC Blimey, excitement in Beverley? S4 Capital acquires San Francisco-based programmatic advertising group, MightyHive. Sort by:
by Steve McClellan @mp_mcclellan, August 31, 2020 It is integrating businesses in three practice areas: first-party data, digital content, digital media planning and buying, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure. UK â Digital advertising company S4 Capital is to acquire Australian digital strategy and analytics consultancy Lens10, merging it with its media consultancy MightyHive. The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON, S4 Capital to acquire analytics firm Lens10, Associate Research Analyst – International Insights Consultancy (SaaS/SwaS). S4 Capital is merging its content agency MediaMonks with integrated agency Decoded Advertising, and programmatic agency MightyHive with performance marketing agency Metric Theory. The deal, not yet completed, is pending approval from the Foreign Investment Review Board and Australian Competition and Consumer Commission. S4 Capital plc has closed its previously announced acquisition of San Francisco-based MightyHive, a programmatic solutions provider.The deal was valued at $150 million. Pete Kim, CEO and co-founder of MightyHive and Christopher S. Martin, chief operating officer and co-founder of MightyHive, will join S4 Capital’s board of directors. Young was previously chairman and chief executive of WPP-owned Ogilvy, and is currently the warden of New College at Oxford University. Lens10 will also join the companyâs content practice, which was established in 2019 with the acquisition of Australian marketing and customer experience company BizTech (now MediaMonks). MightyHive is a leading online advertising trading desk that simplifies the complicated world of programmatic media buying for advertising organizations. The deal was valued at … S4 Capital said that the acquisition would expand the company’s data and digital media practice in Latin America. Oldest
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October 28, 2019 9:10. by Ravi Balakrishnan. MightyHive acquires assets of Datalicious Press Release February 1, 2021 February 1, 2021 LONDON: S4 Capital plc announced that MightyHive has acquired the assets of Datalicious, a leading Google Marketing Platform, Google Cloud and Google Analytics partner in Asia Pacific. MightyHive is a data and digital media consultancy that helps marketers take control. S4 Capital is a tech-led, new age, new era, digital advertising and marketing services company with a strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. The company said the merger would build upon Mightyhive’s … You do not need to register again if you already have an MRS web account, just sign in. MightyHive was formed in 2012 and is based in San Francisco, California. Separately, S4 Capital, founded in 2019 by former WPP chief executive Sorrell, has appointed Miles Young as a non-executive director. Sign up for the latest news and opinion. UK – Digital advertising company S4 Capital is to acquire Australian digital strategy and analytics consultancy Lens10, merging it with its media consultancy MightyHive. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy, and digital media services. Founded in 2010, with 25 employees in Melbourne and Sydney, Lens10 offers services including analytics audit and measurement strategy, analytics dashboards/data visualisation and data integration. Martin Sorrell’s holding company S4 Capital has reportedly bought Silicon Valley’s biggest independent agency, Firewood, for $150 million in its latest deal to form a digital global advertising powerhouse.. Native & Programmatic Advertising. S4 Capital Acquires Analytics Firm Brightblue Consulting - 09/01/2020. electronic versions of the materials you are seeking to access are being made available on this website by s4 capital plc in good faith and are for information purposes only. Sir Martin Sorrell has agreed to buy the San Francisco ad tech company MightyHive in a $150m (£117m) deal, his second acquisition since leaving WPP and setting up the new venture S4 Capital … Michelle McGrath, chief executive and co-founder of Lens10 said: âBy teaming up with MightyHive, Lens10âs existing bench of advanced analytics experts is now positioned to offer global capabilities, along with media consulting and media buying solutions, to clients.â. JD Power partners with Corporate Insight https://t.co/gpdO64noMe #mrx #marketresearch, Clarity needed for online harms bill https://t.co/EzF7W3Ngiz #mrx #marketresearch, MarketVision hires VP https://t.co/ZQVp9ZdAqE #mrx #marketresearch, The world's leading job site for research and insight, Hasson Associates
According to S4, the acquisition of Mightyhive is part of its plans of forming a new media business incorporating data, co, … China launches antitrust probe into Alibaba MightyHive is the second acquisition for S4 Capital after the €300m purchase of Dutch production house MediaMonks. The official announcement London Stock Exchange UK regulatory disclosure can be found. According to media reports, a message on the website of MightyHive … Datalicious Korea among S4 Capital’s latest acquisitions – will be rebranded MightyHive. According to S4 Capital, the acquisition is part of its plans of forming a new media business incorporating data, content and technology As a result, data analytics will be even more important as marketers seek to fast-track digital transformation plans and we have certainly seen that in the explosive demand from our clients for these services.â. £40000–50000, Hasson Associates
S4 Capital confirms talks to acquire Mightyhive By Shawn Lim - 03 December 2018 07:42am S4 said it is unsure when the acquisition will go through and … Metric Theory helps their clients acquire, retain, and grow customers through performance-driven paid media Any data collected is anonymised. Martin Sorrell’s S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be “one of the largest and fastest-growing programmatic buyers in the world,” with interested parties including China’s data technology company BlueFocus, according to sources familiar with the process. It would be S4 Capitalâs second acquisition during the Covid-19 pandemic, following its purchase of data and analytics company Digodat. Fraud Detected on Shopify; S4 Capital Acquires 2 New Agencies by ExchangeWire PressBox on 5th Jan 2021 in News In today’s ExchangeWire news digest: Fakespot reports notable levels of fraud on Shopify; S4 Capital acquires 2 new agencies and merges them with MightyHive and MediaMonks; and Univision plans to launch a new streaming service in the first half of this year.